The Australian streaming giant has had a name change from Netflix.
“We’ve been changing it to Netflix because we’re doing a little bit of a refresh,” Netflix boss Reed Hastings told ABC Radio National’s AM program.
He said Netflix’s name change was about finding a way to “play with the acronym” and to try and make the brand more inclusive.
But critics have raised concerns about the change.
The Australian Competition and Consumer Commission says Netflix is an abusive monopoly that unfairly targets consumers.
It has called on the company to stop using the acronym.
Hastings said Netflix would not change its name to make it less likely people would use it for discriminatory purposes.
Read more: “Our hope is that by changing our name to something that is less likely to be misused we can help people avoid it and to be able to make a better choice,” he said.
“It’s a lot more aspirational and we think that’s a good thing.”
Netflix is the most used online video service in Australia with more than 11 million members in more than 170 countries.